We think design matters.
And something we’ve always known but find ourselves continually rediscovering is just how valuable good design is.
This is true whether it’s letterhead, a logo, a custom made thank-you card for clients, or the very services you offer. Design is central to the success of every organization, every business, every strategy, and every mandate. The experience that people have of your organization is everything. And folding design into the centre of the way you conceptualize and operate your business [or organization] allows you to manage this experience.
Some recent dispatches.
Seven new media projects worth following
As a young freelance writer, the Canadian media landscape has long filled me with dread, but recently I’ve been starting to feel tentatively hopeful. We…
You are the expert on your content
Content is supreme, be it text or image. An image can be riveting, but a contextualized image can capture more than passing interest. It can…
Linking “into” your website
Deep linking from peripheral content to core content facilitates a web of interconnection beyond the mere sharing of space on a platform…
In general, hyperlinks should open in the same window
Making hyperlinks is a foundational skill in web publishing. Links have everything to do with usability, accessibility, search engine optimization, and readability. Links should be…
Effective use of headings in web publishing
Headings are like a table of contents in your pages and posts. They provide both visual and behind the scenes structure to your content. To…
How to avoid cruft in posts and pages
Not everyone drafts their content directly in their web publishing content manager. Authors sometimes draft their content in Word documents, Google Docs or some other…
Manual excerpts are helpful
Manual excerpts are an important part of your articles. They work mostly as short summaries. And if you get good at writing them, they will…
Always write good alternative text
Alternative text is necessary for good publishing. Images on a website can be really important content. They give context, shape meaning, and move readers. It…
Improve your security habits on National Pass**** Day, March 15
Having good passcode habits is an important aspect of online security. And it’s something we all need to work at. The Better Business Bureau has…