We think design matters.
And something we’ve always known but find ourselves continually rediscovering is just how valuable good design is.
This is true whether it’s letterhead, a logo, a custom made thank-you card for clients, or the very services you offer. Design is central to the success of every organization, every business, every strategy, and every mandate. The experience that people have of your organization is everything. And folding design into the centre of the way you conceptualize and operate your business [or organization] allows you to manage this experience.
Some recent dispatches.
In general, hyperlinks should open in the same window
Making hyperlinks is a foundational skill in web publishing. Links have everything to do with usability, accessibility, search engine optimization, and readability. Links should be…
Effective use of headings in web publishing
Headings are like a table of contents in your pages and posts. They provide both visual and behind the scenes structure to your content. To…
How to avoid cruft in posts and pages
Not everyone drafts their content directly in their web publishing content manager. Authors sometimes draft their content in Word documents, Google Docs or some other…
Manual excerpts are helpful
Manual excerpts are an important part of your articles. They work mostly as short summaries. And if you get good at writing them, they will…
Always write good alternative text
Alternative text is necessary for good publishing. Images on a website can be really important content. They give context, shape meaning, and move readers. It…
Improve your security habits on National Pass**** Day, March 15
Having good passcode habits is an important aspect of online security. And it’s something we all need to work at. The Better Business Bureau has…
Web first publishing
Web first publishing means publishing your carefully crafted content to your website first. We recommend it nine times out of ten…
Publishing articles with feature images Feature images can give meaning and context, encourage social sharing, and help differentiate your posts.
Feature images can be beautiful, improve reach and impact, and give meaning, improve clickiness, and add whimsy. But I don’t want it to be an…
Managing webpages that get updated regularly (like Career pages) Having an authoritative, evergreen page management system is the key to managing resource pages, longterm events, FAQs, and career pages.
Some webpages change very little. Others, like Career pages, change more regularly. Here is how we recommend to manage this content…