And something we’ve always known but find ourselves continually rediscovering is just how valuable good design is.

This is true whether it’s letterhead, a logo, a custom made thank-you card for clients, or the very services you offer. Design is central to the success of every organization, every business, every strategy, and every mandate. The experience that people have of your organization is everything. And folding design into the centre of the way you conceptualize and operate your business [or organization] allows you to manage this experience.