Linking “into” your website
Deep linking from peripheral content to core content facilitates a web of interconnection beyond the mere sharing of space on a platform...
In general, hyperlinks should open in the same window
Making hyperlinks is a foundational skill in web publishing. Links have everything to do with usability, accessibility, search engine optimization, and readability.Links should be simple and helpful to your… Read more “In general, hyperlinks should open in the same window”
Effective use of headings in web publishing
Headings are like a table of contents in your pages and posts. They provide both visual and behind the scenes structure to your content. To provide this meaningful structure, though, your headings need to be properly employed...
How to avoid cruft in posts and pages
Not everyone drafts their content directly in their web publishing content manager. Authors sometimes draft their content in Word documents, Google Docs or some other software.When this content gets… Read more “How to avoid cruft in posts and pages”
Manual excerpts are helpful
Manual excerpts are an important part of your articles. They work mostly as short summaries. And if you get good at writing them, they will help your website…
Always write good alternative text
Alternative text is necessary for good publishing. Images on a website can be really important content. They give context, shape meaning, and move readers. It is really important that images...
Improve your security habits on National Pass**** Day, March 15
Having good passcode habits is an important aspect of online security. And it’s something we all need to work at.The Better Business Bureau has announced the fourth annual National… Read more “Improve your security habits on National Pass**** Day, March 15”
Web first publishing
Web first publishing means publishing your carefully crafted content to your website first. We recommend it nine times out of ten...
Publishing articles with feature images Feature images can give meaning and context, encourage social sharing, and help differentiate your posts.
Feature images can be beautiful, improve reach and impact, and give meaning, improve clickiness, and add whimsy. But I don't want it to be an obstacle to publishing...
Managing webpages that get updated regularly (like Career pages) Having an authoritative, evergreen page management system is the key to managing resource pages, longterm events, FAQs, and career pages.
Some webpages change very little. Others, like Career pages, change more regularly. Here is how we recommend to manage this content...
The value of short and simple blog posts
Lately I've found myself advocating for blogging and microblogging. Microblogging is a loose term. Sometimes it means posts that don't have titles and other features of full-fledged articles...
Community hub site (still in beta)
A little while ago we launched a new website which we call the community hub. It's an experiment in aggregating some of the sites we host and the clients we work with...
Stopping the coastal commercial trophy hunt in the Nadeea tenure with Raincoast
Their next goal is to buy the Nadeea Tenure in the Great Bear Rainforest to make it another area where wolves, bears, wolverines, and other carnivorous beasties can live without the threat of trophy hunting...
Some thoughts on security on the interwebs
Security-wise, the odds seem rarely in our favour. But I try to do small concrete things to avoid feeling overwhelmed...
Publishing video to your website
Publishing video to a third party service and then embedding that video on your website is generally the best way to go...
Some advice on how to use tags and categories in WordPress
Sherwin makes some suggestions about how to visualize tags and categories in WordPress...
We’ve been keeping busy
We just wanted to take a moment to say thank you to all of our clients. Working with you keep our hearts warm ...
Great message design: Hello there
Social change is one of the reasons that I care about advertising and communications design. Here's a great example...
Uploading and inserting photos with WordPress
Doing quality publishing on the web means caring about how you use images. Here's a few simple steps ...
Victoria Pink Pages launched!
It's Pride here in Victoria again! And this year has been special for us because we've partnered with Jes Scott, and launched ...