Why embed cards are worth looking at
An embed card is a hyperlink with bonus information and is one way to pitch to a person why they should visit your web page.
Checking, and fixing, your article previews on Facebook, Twitter, and Linkedin
Sometimes, after we publish an article, we have to make edits. It happens. And sometimes these edits might affect the feature image, the title, or the excerpt. The challenge occurs if the article has already been shared to social media channels.
Reflections on the digital film screening Lesbian Liberation Across Media
In June I had the opportunity to attend “Lesbian Liberation Across Media.” It was a film screening put on collaboratively by queer archives and media projects in Canada, and hosted… Read more “Reflections on the digital film screening Lesbian Liberation Across Media”
Seven new media projects worth following
These seven media projects are embracing this new reality and bucking the status quo. They give me hope that there is a future for writers and journalists in Canada, one that doesn’t look the same as it did fifty years ago, but which could thrive just as much, and be a lot more inclusive.
You are the expert on your content
Content is supreme, be it text or image. An image can be riveting, but a contextualized image can capture more than passing interest. It can entice someone into seeking a deeper understanding of your work. And you are the expert on your content.
Linking “into” your website
Deep linking from peripheral content to core content facilitates a web of interconnection beyond the mere sharing of space on a platform...
In general, hyperlinks should open in the same window
Making hyperlinks is a foundational skill in web publishing. Links have everything to do with usability, accessibility, search engine optimization, and readability.
Links should be simple and helpful to your… Read more “In general, hyperlinks should open in the same window”
Effective use of headings in web publishing
Headings are like a table of contents in your pages and posts. They provide both visual and behind the scenes structure to your content. To provide this meaningful structure, though, your headings need to be properly employed...
How to avoid cruft in posts and pages
Not everyone drafts their content directly in their web publishing content manager. Authors sometimes draft their content in Word documents, Google Docs or some other software.
When this content gets… Read more “How to avoid cruft in posts and pages”
Manual excerpts are helpful
Manual excerpts are an important part of your articles. They work mostly as short summaries. And if you get good at writing them, they will help your website…
Always write good alternative text
Alternative text is necessary for good publishing. Images on a website can be really important content. They give context, shape meaning, and move readers. It is really important that images...
Improve your security habits on National Pass**** Day, March 15
Having good passcode habits is an important aspect of online security. And it’s something we all need to work at.
The Better Business Bureau has announced the fourth annual National… Read more “Improve your security habits on National Pass**** Day, March 15”
Web first publishing
Web first publishing means publishing your carefully crafted content to your website first. We recommend it nine times out of ten...
Publishing articles with feature images
Feature images can be beautiful, improve reach and impact, and give meaning, improve clickiness, and add whimsy. But I don't want it to be an obstacle to publishing...
Managing webpages that get updated regularly (like Career pages)
Some webpages change very little. Others, like Career pages, change more regularly. Here is how we recommend to manage this content...
The value of short and simple blog posts
Lately I've found myself advocating for blogging and microblogging. Microblogging is a loose term. Sometimes it means posts that don't have titles and other features of full-fledged articles...
Community hub site (still in beta)
A little while ago we launched a new website which we call the community hub. It's an experiment in aggregating some of the sites we host and the clients we work with...
Stopping the coastal commercial trophy hunt in the Nadeea tenure with Raincoast
Their next goal is to buy the Nadeea Tenure in the Great Bear Rainforest to make it another area where wolves, bears, wolverines, and other carnivorous beasties can live without the threat of trophy hunting...
Some thoughts on security on the interwebs
Security-wise, the odds seem rarely in our favour. But I try to do small concrete things to avoid feeling overwhelmed...
Publishing video to your website
Publishing video to a third party service and then embedding that video on your website is generally the best way to go...