Sometimes, after we publish an article, we have to make edits. It happens. And sometimes these edits might affect the feature image, the title, or the excerpt. The challenge occurs if the article has already been shared to social media channels.
These seven media projects are embracing this new reality and bucking the status quo. They give me hope that there is a future for writers and journalists in Canada, one that doesn’t look the same as it did fifty years ago, but which could thrive just as much, and be a lot more inclusive.
Content is supreme, be it text or image. An image can be riveting, but a contextualized image can capture more than passing interest. It can entice someone into seeking a deeper understanding of your work. And you are the expert on your content.
Making hyperlinks is a foundational skill in web publishing. Links have everything to do with usability, accessibility, search engine optimization, and readability.
Links should be simple and helpful to your… Read more “In general, hyperlinks should open in the same window”
Headings are like a table of contents in your pages and posts. They provide both visual and behind the scenes structure to your content. To provide this meaningful structure, though, your headings need to be properly employed...
Not everyone drafts their content directly in their web publishing content manager. Authors sometimes draft their content in Word documents, Google Docs or some other software.
When this content gets… Read more “How to avoid cruft in posts and pages”
Manual excerpts are an important part of your articles. They work mostly as short summaries. And if you get good at writing them, they will help your website…
Alternative text is necessary for good publishing. Images on a website can be really important content. They give context, shape meaning, and move readers. It is really important that images...
Feature images can be beautiful, improve reach and impact, and give meaning, improve clickiness, and add whimsy. But I don't want it to be an obstacle to publishing...
Lately I've found myself advocating for blogging and microblogging. Microblogging is a loose term. Sometimes it means posts that don't have titles and other features of full-fledged articles...
A little while ago we launched a new website which we call the community hub. It's an experiment in aggregating some of the sites we host and the clients we work with...
Their next goal is to buy the Nadeea Tenure in the Great Bear Rainforest to make it another area where wolves, bears, wolverines, and other carnivorous beasties can live without the threat of trophy hunting...