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Pink Sheep Media logo: design and communications, little sheep.
  • Communications

    Avoid using underlines (except in hyperlinks and annotations)

    The uptake of your ideas depends on good typography. Underlines are not a best practice.

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  • Communications

    Canadian media: Where are they now?

    Following up on new media projects from 2020. 

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  • Communications

    About QR codes

    We’re still skeptical about QR code use. When we’re asked to put them on designs, we follow a few guidelines

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  • Communications

    You can write your titles last

    Writing is a joy. But it’s also the other stuff. Don’t make writing more painful than it needs to be; don’t get stuck on headlines or subtitles. Titles are friction. In WordPress, like most CMSs, the headline entry looms at the top of the page. Never forget you have several options: Ignore the title field…

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  • Communications

    Archiving against erasure

    There are many decisions to be made when building an archive. These decisions have often been made by individuals in positions of privilege or by institutions themselves. This means that archives have often been used to perpetuate misinformation or selective information in the name of crafting historical narratives that maintain current power structures.  This potential…

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  • Communications

    Disrupting the myth of the archive

    Perhaps the most significant piece of misinformation generated by archives is the impression of their own authority.

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  • Communications

    Drucker and humanistic design

    At the University of California, LA, Johanna Drucker works as a professor of Bibliographical Studies. She is also the author of Graphesis: Visual Forms of Knowledge Production.

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  • Communications

    Historiated initials and the medieval selfie

    Humans are meaning-making machines with an impulse to organize. Today we code paragraph breaks into our web pages. In the medieval period they rubricated signified paragraph breaks with colour-shifts.

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  • Communications

    Reflections on the digital film screening Lesbian Liberation Across Media

    In June I had the opportunity to attend “Lesbian Liberation Across Media.” It was a film screening put on collaboratively by queer archives and media projects in Canada, and hosted by some of my personal academic heroes. One central theme from this screening was control over media. But equally important were the themes of learning…

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  • Communications

    Seven new media projects worth following

    These seven media projects are embracing this new reality and bucking the status quo. They give me hope that there is a future for writers and journalists in Canada, one that doesn’t look the same as it did fifty years ago, but which could thrive just as much, and be a lot more inclusive.

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  • Communications

    You are the expert on your content

    Content is supreme, be it text or image. An image can be riveting, but a contextualized image can capture more than passing interest. It can entice someone into seeking a deeper understanding of your work. And you are the expert on your content.

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  • Communications

    Web first publishing

    Web first publishing means publishing your carefully crafted content to your website first. We recommend it nine times out of ten…

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  • Communications

    The value of short and simple blog posts

    Lately I’ve found myself advocating for blogging and microblogging. Microblogging is a loose term. Sometimes it means posts that don’t have titles and other features of full-fledged articles…

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  • Communications

    Great message design: Hello there

    Social change is one of the reasons that I care about advertising and communications design. Here’s a great example…

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  • Communications

    Winter solstice. Awe.

    It is winter solstice again. We are very close to the sun now; roughly ninety one million miles. But due to the tilt of the earth, and our latitude here in Victoria, and our position in our…

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  • Communications

    Brainstorm, bluesky, spitball, idea-eration

    Generating ideas is a deeply important talent. Problems can be solved. Solutions get chosen from pools of ideas…

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  • Communications

    Branding: larger issues abound

    This talk by Morgan Spurlock interests me because he explores branding and asks us to reflect on commercialization…

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  • Communications

    Mall-o-ween: Advertising a safer Halloween

    It is widely recognized that our holidays are increasingly enmeshed with commercial interests…

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  • Communications

    Portraits in Glass and Light

    Lynn Strongin and Penelope Weiss have finished their recent book, Portraits in Glass and Light…

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  • Communications

    Why Flash is okay, but not for an entire website

    Flash can be pretty and neat and can even help present important information. But it can be a liability too…

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  • Communications

    Uni 102 Journal 2010

    University 101 is a program that provides free non-credit university courses to people that face barriers to accessing post-secondary education. It’s a cool program that does an awesome …

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  • Communications

    Shortcuts for InDesign

    These are some of the keyboard shortcuts I use most when working with InDesign CS4. Using shortcuts speeds up what you are able to accomplish and it reduces the chances of shoulder and neck injury due to over using the mouse …

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  • Communications

    What is a factoid?

    The plausible, but not necessarily true, bits of information about a product. The definition of factoid might, itself, fit the criteria of being a factoid.

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  • Communications

    Why I love InDesign libraries

    To use elements from existing documents in a new or different document, the fastest and most accurate way to do this that I have found is by creating and using Libraries …

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