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Web publishing

Thoughts for publishing page titles, menu labels, slugs, and headings

Don’t feel like you have to make these bits of information identical. They work together.

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Web publishing

Don’t rely on PDFs

PDFs tend to get overused, despite their many drawbacks.

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Web publishing

Why embed cards are worth looking at

An embed card is a hyperlink with bonus information and is one way to pitch to a person why they should visit your web page.

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Web publishing

Linking “into” your website

Deep linking from peripheral content to core content facilitates a web of interconnection beyond the mere sharing of space on a platform…

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Web publishing

In general, hyperlinks should open in the same window

Making hyperlinks is a foundational skill in web publishing; know how to make.

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Web publishing

Effective use of headings in web publishing

Headings are like a table of contents in your pages and posts. They provide both visual and behind the scenes structure to your content. To provide this meaningful structure, though, your headings need to be properly employed…

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Web publishing

How to avoid cruft in posts and pages

Not everyone drafts their content directly in their web publishing content manager. Authors sometimes draft their content in Word documents, Google Docs or some other software. When this content gets hastily copied and pasted into a content management system (CMS) like SquareSpace or WordPress, funky things can happen. Cruft happens Pretty much all text on…

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Web publishing

Manual excerpts are helpful

Manual excerpts are an important part of your articles. They work mostly as short summaries. And if you get good at writing them, they will help your website…

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Web publishing

Always write good alternative text

Alternative text is necessary for good publishing. Images on a website can be really important content. They give context, shape meaning, and move readers. It is really important that images…

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Web publishing

Publishing articles with feature images

Feature images can be beautiful, improve reach and impact, and give meaning, improve clickiness, and add whimsy. But I don’t want it to be an obstacle to publishing…

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Web publishing

Managing webpages that get updated regularly (like Career pages)

Some webpages change very little. Others, like Career pages, change more regularly. Here is how we recommend to manage this content…

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Web publishing

Publishing video to your website

Publishing video to a third party service and then embedding that video on your website is generally the best way to go…

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Web publishing

Some advice on how to use tags and categories in WordPress

Sherwin makes some suggestions about how to visualize tags and categories in WordPress…

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Web publishing

Uploading and inserting photos with WordPress

Doing quality publishing on the web means caring about how you use images. Here’s a few simple steps …

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Web publishing

Uploading pdfs and making them available for download with WordPress

Uploading PDFs to your WordPress website for download is a good practice…

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Web publishing

Making links with WordPress 3.1

With the arrival of WordPress 3.1 there is a really awesome new bit of functionality for making links; particularly links that are internal to your site. I think users are going to like this.

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Web publishing

The post editor overview for WordPress

If you’re publishing your first post in WordPress, the editor interface can be a little overwhelming. There are a lot of buttons…

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Web publishing

Making links when publishing with WordPress

Making a link is possibly one of the most important things you can do when publishing on the web. Seriously. The web, after all, is a web…

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Web publishing

Visual editor and HTML editor

When publishing posts or pages with WordPress (WP), you are given the option of using the visual editor or the HTML editor …

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Web publishing

Pages Versus Posts

WordPress makes a distinction between pages and posts when it comes to publishing content …

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