Thoughts for publishing page titles, menu labels, slugs, and headings
Don’t feel like you have to make these bits of information identical. They work together.
Don’t rely on PDFs
PDFs tend to get overused, despite their many drawbacks.
Why embed cards are worth looking at
An embed card is a hyperlink with bonus information and is one way to pitch to a person why they should visit your web page.
Linking “into” your website
Deep linking from peripheral content to core content facilitates a web of interconnection beyond the mere sharing of space on a platform…
In general, hyperlinks should open in the same window
Making hyperlinks is a foundational skill in web publishing; know how to make.
Effective use of headings in web publishing
Headings are like a table of contents in your pages and posts. They provide both visual and behind the scenes structure to your content. To provide this meaningful structure, though, your headings need to be properly employed…
How to avoid cruft in posts and pages
Not everyone drafts their content directly in their web publishing content manager. Authors sometimes draft their content in Word documents, Google Docs or some other software. When this content gets hastily copied and pasted into a content management system (CMS) like SquareSpace or WordPress, funky things can happen. Cruft happens Pretty much all text on…
Manual excerpts are helpful
Manual excerpts are an important part of your articles. They work mostly as short summaries. And if you get good at writing them, they will help your website…
Always write good alternative text
Alternative text is necessary for good publishing. Images on a website can be really important content. They give context, shape meaning, and move readers. It is really important that images…
Publishing articles with feature images
Feature images can be beautiful, improve reach and impact, and give meaning, improve clickiness, and add whimsy. But I don’t want it to be an obstacle to publishing…
Managing webpages that get updated regularly (like Career pages)
Some webpages change very little. Others, like Career pages, change more regularly. Here is how we recommend to manage this content…
Publishing video to your website
Publishing video to a third party service and then embedding that video on your website is generally the best way to go…
Some advice on how to use tags and categories in WordPress
Sherwin makes some suggestions about how to visualize tags and categories in WordPress…
Uploading and inserting photos with WordPress
Doing quality publishing on the web means caring about how you use images. Here’s a few simple steps …
Uploading pdfs and making them available for download with WordPress
Uploading PDFs to your WordPress website for download is a good practice…
Making links with WordPress 3.1
With the arrival of WordPress 3.1 there is a really awesome new bit of functionality for making links; particularly links that are internal to your site. I think users are going to like this.
The post editor overview for WordPress
If you’re publishing your first post in WordPress, the editor interface can be a little overwhelming. There are a lot of buttons…
Making links when publishing with WordPress
Making a link is possibly one of the most important things you can do when publishing on the web. Seriously. The web, after all, is a web…
Visual editor and HTML editor
When publishing posts or pages with WordPress (WP), you are given the option of using the visual editor or the HTML editor …
Pages Versus Posts
WordPress makes a distinction between pages and posts when it comes to publishing content …