Web publishing

A golden necklace with three rotating circular parts and an hour glass in the middle. It is the time-turner from Harry Potter. The background is out of focus, but it is green.

Linking “into” your website

Deep linking from peripheral content to core content facilitates a web of interconnection beyond the mere sharing of space on a platform...
A walkway made of wood extends over a sandy, grassy hill in to the sunset.

In general, hyperlinks should open in the same window

Making hyperlinks is a foundational skill in web publishing. Links have everything to do with usability, accessibility, search engine optimization, and readability.Links should be simple and helpful to your… Read more “In general, hyperlinks should open in the same window”
The Louvre in Paris at night. It is a rectangular stone building, and there are warm lights in the windows. A glass pyramid sits in front of it glowing with light and reflecting in the water of a large fountain.

Effective use of headings in web publishing

Headings are like a table of contents in your pages and posts. They provide both visual and behind the scenes structure to your content. To provide this meaningful structure, though, your headings need to be properly employed...
A coffee cup full of coffee is mid explosion and the coffee is flying everywhere across a table.

How to avoid cruft in posts and pages

Not everyone drafts their content directly in their web publishing content manager. Authors sometimes draft their content in Word documents, Google Docs or some other software.When this content gets… Read more “How to avoid cruft in posts and pages”
A close up of a page of handwritten Old German text. The ink is dark and the paper looks brown with age.

Manual excerpts are helpful

Manual excerpts are an important part of your articles. They work mostly as short summaries. And if you get good at writing them, they will help your website…
A sheet of plain white Braille rests flat.

Always write good alternative text

Alternative text is necessary for good publishing. Images on a website can be really important content. They give context, shape meaning, and move readers. It is really important that images...
Looking over the shoulder of a person takes a photo of their soup with their smart phone, but a lizard is the screen.

Publishing articles with feature images Feature images can give meaning and context, encourage social sharing, and help differentiate your posts.

Feature images can be beautiful, improve reach and impact, and give meaning, improve clickiness, and add whimsy. But I don't want it to be an obstacle to publishing...
Transit riders are a blur in a subway station with stairs and an escalator.

Managing webpages that get updated regularly (like Career pages) Having an authoritative, evergreen page management system is the key to managing resource pages, longterm events, FAQs, and career pages.

Some webpages change very little. Others, like Career pages, change more regularly. Here is how we recommend to manage this content...

Publishing video to your website

Publishing video to a third party service and then embedding that video on your website is generally the best way to go...
Piechart and Venn diagrams on paper are a nice visual representation of the difference between categories and tags

Some advice on how to use tags and categories in WordPress

Sherwin makes some suggestions about how to visualize tags and categories in WordPress...
A lizard in the desert with "#WEB" written over top.

Uploading and inserting photos with WordPress

Doing quality publishing on the web means caring about how you use images. Here's a few simple steps ...
PDF icons of all varieties

Uploading pdfs and making them available for download with WordPress

Uploading PDFs to your WordPress website for download is a good practice...
Pixelated hyperlinks

Making links with WordPress 3.1

With the arrival of WordPress 3.1 there is a really awesome new bit of functionality for making links; particularly links that are internal to your site. I think users are going to like this.
The post editor in WordPress, overview

The post editor overview for WordPress

If you're publishing your first post in WordPress, the editor interface can be a little overwhelming. There are a lot of buttons...
WordPress inserting a link colour

Making links when publishing with WordPress

Making a link is possibly one of the most important things you can do when publishing on the web. Seriously. The web, after all, is a web...
The visual and text tabs as seen in the WordPress dashboard

Visual editor and HTML editor

When publishing posts or pages with WordPress (WP), you are given the option of using the visual editor or the HTML editor ...
Pages and posts are two kinds of content in the WordPress dashboard.

Pages Versus Posts

WordPress makes a distinction between pages and posts when it comes to publishing content ...
the WordPress dashboard

So you’re new at publishing with WordPress

The first thing you should know about having a WordPress site is that it's not easy to destroy it. We don't say this as a dare! But we want to encourage you ...
Well, hello. It's the Mona Lisa.

Your WordPress profile information

Once you've been assigned a user name, you can't change it without deleting it. But you can change the way your name presents publicly, in your profile settings ...
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