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Pink Sheep Media logo: design and communications, little sheep.
  • A book with a yellow cover sits on a table, open, with it's spine resting flat.
    Communications

    Avoid using underlines (except in hyperlinks and annotations)

    The uptake of your ideas depends on good typography. Underlines are not a best practice.

    Read More Avoid using underlines (except in hyperlinks and annotations)Continue

  • A drone view of an Albertan forest in fall.
    Communications

    Canadian media: Where are they now?

    Following up on new media projects from 2020. 

    Read More Canadian media: Where are they now?Continue

  • A very cool building full of wobbly holes and arches which is mostly white is sort of faded out with a blue sheen.
    Web publishing

    Thoughts for publishing page titles, menu labels, slugs, and headings

    Don’t feel like you have to make these bits of information identical. They work together.

    Read More Thoughts for publishing page titles, menu labels, slugs, and headingsContinue

  • A graphically designed layout of a left and right page in a spread rests on top of a montage.
    Web publishing

    Don’t rely on PDFs

    PDFs tend to get overused, despite their many drawbacks.

    Read More Don’t rely on PDFsContinue

  • An illustration of a salesman with logos of predatory domain name registrars floating around.
    How To

    Beware scammy letters from predatory domain name registrars

    Cultivate strong institutional memory to avoid falling prey to domain slamming.

    Read More Beware scammy letters from predatory domain name registrarsContinue

  • An illustration of tiny robots assembling, or possibly dissassembling, a colourful QR code.
    Communications

    About QR codes

    We’re still skeptical about QR code use. When we’re asked to put them on designs, we follow a few guidelines

    Read More About QR codesContinue

  • Two Venus Flytraps, carnivorous plants, sit side by side waiting for insects to fly by.
    Communications

    You can write your titles last

    Writing is a joy. But it’s also the other stuff. Don’t make writing more painful than it needs to be; don’t get stuck on headlines or subtitles. Titles are friction. In WordPress, like most CMSs, the headline entry looms at the top of the page. Never forget you have several options: Ignore the title field…

    Read More You can write your titles lastContinue

  • A collection of queer and activist ephemera is laid out on the table.
    Communications

    Archiving against erasure

    There are many decisions to be made when building an archive. These decisions have often been made by individuals in positions of privilege or by institutions themselves. This means that archives have often been used to perpetuate misinformation or selective information in the name of crafting historical narratives that maintain current power structures.  This potential…

    Read More Archiving against erasureContinue

  • A very boring neighbourhood is joined by worlds unknown.
    Communications

    Disrupting the myth of the archive

    Perhaps the most significant piece of misinformation generated by archives is the impression of their own authority.

    Read More Disrupting the myth of the archiveContinue

  • A masculine presenting person with dark hair faces a cork board covered in sheets of paper - some with text and some with visuals. The board is brimming with pinned papers, and the person looks towards it and a way from the camera seeming contemplative.
    Communications

    Drucker and humanistic design

    At the University of California, LA, Johanna Drucker works as a professor of Bibliographical Studies. She is also the author of Graphesis: Visual Forms of Knowledge Production.

    Read More Drucker and humanistic designContinue

  • A 14th century letter Q with an image of gregory the great and a scribe working inside it.
    Communications

    Historiated initials and the medieval selfie

    Humans are meaning-making machines with an impulse to organize. Today we code paragraph breaks into our web pages. In the medieval period they rubricated signified paragraph breaks with colour-shifts.

    Read More Historiated initials and the medieval selfieContinue

  • a view of a city street, with a pylon in the middle of the road, framed though the hole of a pylon
    Web publishing

    Why embed cards are worth looking at

    An embed card is a hyperlink with bonus information and is one way to pitch to a person why they should visit your web page.

    Read More Why embed cards are worth looking atContinue

  • Bugs, zombies, artifacts, and remnants wondering around on social media.
    How To

    Checking, and fixing, your article previews on Facebook, Twitter, and Linkedin

    Sometimes, after we publish an article, we have to make edits. It happens. And sometimes these edits might affect the feature image, the title, or the excerpt. The challenge occurs if the article has already been shared to social media channels.

    Read More Checking, and fixing, your article previews on Facebook, Twitter, and LinkedinContinue

  • An assortment of metal letters for a printing press lined up against an out of focus metal background.
    Communications

    Reflections on the digital film screening Lesbian Liberation Across Media

    In June I had the opportunity to attend “Lesbian Liberation Across Media.” It was a film screening put on collaboratively by queer archives and media projects in Canada, and hosted by some of my personal academic heroes. One central theme from this screening was control over media. But equally important were the themes of learning…

    Read More Reflections on the digital film screening Lesbian Liberation Across MediaContinue

  • Ice covered mountains loom in the background, with ice and snow floating in the cold waters of the artic.
    Communications

    Seven new media projects worth following

    These seven media projects are embracing this new reality and bucking the status quo. They give me hope that there is a future for writers and journalists in Canada, one that doesn’t look the same as it did fifty years ago, but which could thrive just as much, and be a lot more inclusive.

    Read More Seven new media projects worth followingContinue

  • A circular array of colourful cells, ranging from purple to red, magenta and almost yellow.
    Communications

    You are the expert on your content

    Content is supreme, be it text or image. An image can be riveting, but a contextualized image can capture more than passing interest. It can entice someone into seeking a deeper understanding of your work. And you are the expert on your content.

    Read More You are the expert on your contentContinue

  • A bridge from Granville island in Vancouver as sign in twilight.
    Web publishing

    Linking “into” your website

    Deep linking from peripheral content to core content facilitates a web of interconnection beyond the mere sharing of space on a platform…

    Read More Linking “into” your websiteContinue

  • A walkway made of wood extends over a sandy, grassy hill in to the sunset.
    Web publishing

    In general, hyperlinks should open in the same window

    Making hyperlinks is a foundational skill in web publishing; know how to make.

    Read More In general, hyperlinks should open in the same windowContinue

  • The Louvre in Paris at night. It is a rectangular stone building, and there are warm lights in the windows. A glass pyramid sits in front of it glowing with light and reflecting in the water of a large fountain.
    Web publishing

    Effective use of headings in web publishing

    Headings are like a table of contents in your pages and posts. They provide both visual and behind the scenes structure to your content. To provide this meaningful structure, though, your headings need to be properly employed…

    Read More Effective use of headings in web publishingContinue

  • A coffee cup full of coffee is mid explosion and the coffee is flying everywhere across a table.
    Web publishing

    How to avoid cruft in posts and pages

    Not everyone drafts their content directly in their web publishing content manager. Authors sometimes draft their content in Word documents, Google Docs or some other software. When this content gets hastily copied and pasted into a content management system (CMS) like SquareSpace or WordPress, funky things can happen. Cruft happens Pretty much all text on…

    Read More How to avoid cruft in posts and pagesContinue

  • A close up of a page of handwritten Old German text. The ink is dark and the paper looks brown with age.
    Web publishing

    Manual excerpts are helpful

    Manual excerpts are an important part of your articles. They work mostly as short summaries. And if you get good at writing them, they will help your website…

    Read More Manual excerpts are helpfulContinue

  • A sheet of plain white Braille rests flat.
    Web publishing

    Always write good alternative text

    Alternative text is necessary for good publishing. Images on a website can be really important content. They give context, shape meaning, and move readers. It is really important that images…

    Read More Always write good alternative textContinue

  • A simplistic vintage key rests on a wood table.
    How To

    Improve your security habits on National Pass**** Day, March 15

    Having good passcode habits is an important aspect of online security. And it’s something we all need to work at. The Better Business Bureau has announced the fourth annual National Pass**** Day and we think it’s a good idea. March 15th is a good day to reflect on your passphrase habits. Here are the bureau’s…

    Read More Improve your security habits on National Pass**** Day, March 15Continue

  • A hub in the middle, is drawn to show how it connects to the channels and communities around it.
    Communications

    Web first publishing

    Web first publishing means publishing your carefully crafted content to your website first. We recommend it nine times out of ten…

    Read More Web first publishingContinue

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