Sherwin Arnott

Sherwin believes in kinder world and a world with better design.

A walkway made of wood extends over a sandy, grassy hill in to the sunset.

In general, hyperlinks should open in the same window

Making hyperlinks is a foundational skill in web publishing. Links have everything to do with usability, accessibility, search engine optimization, and readability.Links should be simple and helpful to your… Read more “In general, hyperlinks should open in the same window”
A coffee cup full of coffee is mid explosion and the coffee is flying everywhere across a table.

How to avoid cruft in posts and pages

Not everyone drafts their content directly in their web publishing content manager. Authors sometimes draft their content in Word documents, Google Docs or some other software.When this content gets… Read more “How to avoid cruft in posts and pages”
Looking over the shoulder of a person takes a photo of their soup with their smart phone, but a lizard is the screen.

Publishing articles with feature images Feature images can give meaning and context, encourage social sharing, and help differentiate your posts.

Feature images can be beautiful, improve reach and impact, and give meaning, improve clickiness, and add whimsy. But I don't want it to be an obstacle to publishing...
Transit riders are a blur in a subway station with stairs and an escalator.

Managing webpages that get updated regularly (like Career pages) Having an authoritative, evergreen page management system is the key to managing resource pages, longterm events, FAQs, and career pages.

Some webpages change very little. Others, like Career pages, change more regularly. Here is how we recommend to manage this content...
An organic cell is graphically displayed in it's relation to to other things.

The value of short and simple blog posts

Lately I've found myself advocating for blogging and microblogging. Microblogging is a loose term. Sometimes it means posts that don't have titles and other features of full-fledged articles...
A list of posts from the Pink Sheep dot Media community hub

Community hub site (still in beta)

A little while ago we launched a new website which we call the community hub. It's an experiment in aggregating some of the sites we host and the clients we work with...
Midnight the cat rests.

Some thoughts on security on the interwebs

Security-wise, the odds seem rarely in our favour. But I try to do small concrete things to avoid feeling overwhelmed...

Publishing video to your website

Publishing video to a third party service and then embedding that video on your website is generally the best way to go...
Piechart and Venn diagrams on paper are a nice visual representation of the difference between categories and tags

Some advice on how to use tags and categories in WordPress

Sherwin makes some suggestions about how to visualize tags and categories in WordPress...
A lizard in the desert with "#WEB" written over top.

Uploading and inserting photos with WordPress

Doing quality publishing on the web means caring about how you use images. Here's a few simple steps ...
Winter scene of haystacks: painting

Brainstorm, bluesky, spitball, idea-eration

Generating ideas is a deeply important talent. Problems can be solved. Solutions get chosen from pools of ideas...
Morgan Spurlock on branding

Branding: larger issues abound

This talk by Morgan Spurlock interests me because he explores branding and asks us to reflect on commercialization...
Pixelated hyperlinks

Making links with WordPress 3.1

With the arrival of WordPress 3.1 there is a really awesome new bit of functionality for making links; particularly links that are internal to your site. I think users are going to like this.
Becky and Ben at Convocation 2010

Nice work, Becky Cory: Master.

Many of you know that Becky Cory has been in a graduate program at the University of Victoria for a few years. But perhaps we forgot to catch you up on her graduation last fall!
MyShopGood.com screenshot

Received an email asking you to do "link-trading"?

From time to time we get questions from our clients and friends about link exchanging. Many link exchange solicitations are...
Favicon for Google and Pink Sheep Media

What is a favicon?

A favicon is a small visual icon for a website. It's a little bit like an avatar. Not every website has one...
Guavestudios is a bad flash website

Why Flash is okay, but not for an entire website

Flash can be pretty and neat and can even help present important information. But it can be a liability too...
The post editor in WordPress, overview

The post editor overview for WordPress

If you're publishing your first post in WordPress, the editor interface can be a little overwhelming. There are a lot of buttons...
WordPress inserting a link colour

Making links when publishing with WordPress

Making a link is possibly one of the most important things you can do when publishing on the web. Seriously. The web, after all, is a web...
Search Engine Optimization: Power and control written on top of the Google page

What we find challenging about Search Engine Optimization

While we're not SEO experts, we do know a little bit about SEO. Here's what we think we know...
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