An email signature is a bit of content at the end of your email that identifies you and has some other helpful information in it. This text, like all text, should abide by standards. Don’t put the content in an image. This makes the text inaccessible. Even with alt text, people can’t copy and paste…
How to help your team get more return on your precious content.
The uptake of your ideas depends on good typography. Underlines are not a best practice.
PDFs tend to get overused, despite their many drawbacks.
We’re still skeptical about QR code use. When we’re asked to put them on designs, we follow a few guidelines
Writing is a joy. But it’s also the other stuff. Don’t make writing more painful than it needs to be; don’t get stuck on headlines or subtitles. Titles are friction. In WordPress, like most CMSs, the headline entry looms at the top of the page. Never forget you have several options: Ignore the title field…
Sometimes, after we publish an article, we have to make edits. It happens. And sometimes these edits might affect the feature image, the title, or the excerpt. The challenge occurs if the article has already been shared to social media channels.
Making hyperlinks is a foundational skill in web publishing; know how to make.
Not everyone drafts their content directly in their web publishing content manager. Authors sometimes draft their content in Word documents, Google Docs or some other software. When this content gets hastily copied and pasted into a content management system (CMS) like SquareSpace or WordPress, funky things can happen. Cruft happens Pretty much all text on…
Feature images can be beautiful, improve reach and impact, and give meaning, improve clickiness, and add whimsy. But I don’t want it to be an obstacle to publishing…
Some webpages change very little. Others, like Career pages, change more regularly. Here is how we recommend to manage this content…
Lately I’ve found myself advocating for blogging and microblogging. Microblogging is a loose term. Sometimes it means posts that don’t have titles and other features of full-fledged articles…
A little while ago we launched a new website which we call the community hub. It’s an experiment in aggregating some of the sites we host and the clients we work with…
Security-wise, the odds seem rarely in our favour. But I try to do small concrete things to avoid feeling overwhelmed…
Publishing video to a third party service and then embedding that video on your website is generally the best way to go…
Sherwin makes some suggestions about how to visualize tags and categories in WordPress…
Doing quality publishing on the web means caring about how you use images. Here’s a few simple steps …
Generating ideas is a deeply important talent. Problems can be solved. Solutions get chosen from pools of ideas…
This talk by Morgan Spurlock interests me because he explores branding and asks us to reflect on commercialization…
With the arrival of WordPress 3.1 there is a really awesome new bit of functionality for making links; particularly links that are internal to your site. I think users are going to like this.
Many of you know that Becky Cory has been in a graduate program at the University of Victoria for a few years. But perhaps we forgot to catch you up on her graduation last fall!
From time to time we get questions from our clients and friends about link exchanging. Many link exchange solicitations are…
A favicon is a small visual icon for a website. It’s a little bit like an avatar. Not every website has one…
Flash can be pretty and neat and can even help present important information. But it can be a liability too…
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